Designer in Focus: Andy Wolf
One of the most original eyewear labels available today, Andy Wolf was founded in 2006 by 3 friends, Andreas (Andy), Wolfgang (Wolf) and Katharina in a meeting of the minds that accidentally transpired over a delicious farm-to-table dinner in Austria.
Their goal? To produce classic and contemporary frames for individuals in as personal, natural, and familiar a way as one might choose meat or fish from local meadows and waters, market-fresh vegetables from a community farmer, or good Austrian wine from a vintner you know personally.
It’s that philosophy that has informed the distinctive European craftsmanship and purity of process from Day One and of their project and it’s what continues to make Andy Wolf frames one of the most covetable eyewear It brands out there.
What else makes Andy Wolf stand out from other Independent Eyewear brands?
1. Their commitment to freedom: questioning what’s possible and reinterpreting that time and time again
2. Their dedication to a simple equation that informs every piece they make:
Style + Comfort + Personality = The Perfect Frame
3. No visible logos. Unlike other brands whose logos are primary in their design, Andy Wolf prefers a low-key, logoless look making it a favourite for It celebs who low a cult-status brand
4. Speaking of It celebrities, Andy Wolf is the darling of the style-maker set. Celeb fans Include:
Image credit: @badgalriri and @andywolfofficial
Priya Chopra, edges up her ladylike look with the ELIZA
Cate Blanchett has been seen wearing the GRACE in blush with all of her pastel suiting this year
Image credit: @andywolfofficial
Lupita Nyongo has relied on Andy Wolf’s #5082 for multiple formal events, including the CDFA, pictured above
One of the brand’s first international fans, Lady Gaga, wearing the MISS MARPLE, in white
Kendall Jenner owns multiples including the ever-popular FLORENCE, and the TAMSYN, pictured above
5. Andy Wolf focuses their creativity into three distinctive collections that overarch seasonal releases:
SOUL: A collection dedicated to timeless, classic style that translates to an expression of reliable, much loved favourites punctuated with individuality.
Product: Gottfried 4723 Col. A
LOVE: Defined by their bold, striking style unique, creative, craving
the big, wide, metropolitan world
Product: Akira Sun Col. A
WHITE HEAT: Urban, minimalist style that’s characterized by a
combination of acetate and metals and which push the boundaries of
lightness and comfort.
Product: 4724 Col. A
Fun Andy Wolf Facts:
👓 Each pair is limited to a run of 500 pieces per colour & style
👓 There’s an average of 90 work steps - and up to 100 steps -
to create each pair of frames by hand in Europe
👓 Made in the Andy Wolf factory in Jura, France - the 16th
century birthplace of metal eyeglass frames production
HOLLY Eyewear is one of only 10 optical stores selected to carry this artisanal Austrian brand in all of Toronto - and we like to think we’re as darling to the brand as they are to us!
In 2018 we were proud to welcome the And Wolf team to an exclusive Trunk Show at the boutique - we’re looking forward to seeing what will come in 2019!