Fashion trends are notoriously fickle. As soon as you find a look that you love, we’re all on to the next trend. Is it micro-frames? Is it tinted lenses? Is it vibrant acetates? Is it metals? Right now the answer is: YES – to all of them. It’s a season rife with stylish extremes from one end of the spectrum to the other. It’s an “anything-goes” moment that we’re living for. One of the extremes we’re loving most right now is the Bigger Is Better trend we’re seeing in optical and sunglass frames. A few of our designers are dipping their toes in the oversized arena, but the title of reigning Queen of the trend, in our minds? None other than frame-ophile Victoria Beckham.

Out of all the dramatic frames we have at HOLLY Eyewear, one special pair has become something of a mascot for us. If you’ve been in, there’s no doubt you’ve seen them featured in our glass case. You might have even tried them on yourself just to see what special effect they might have on you.

KREWE is the independent designer we’ve come to rely on for hosting a creative eyewear party, whether for optical or sunglass frames! The 6-year old New Orleans-based eyewear company has given us plenty of reasons for that! Founded by New Orleans native, Stirling Barrett, when he was just 23 years old, the company’s vision is to be an independently owned, independently-minded source of creative collaboration. And that vision continues to grow and surprise us every season.