Designer Eyewear News

Fashion trends are notoriously fickle. As soon as you find a look that you love, we’re all on to the next trend. Is it micro-frames? Is it tinted lenses? Is it vibrant acetates? Is it metals? Right now the answer is: YES – to all of them. It’s a season rife with stylish extremes from one end of the spectrum to the other. It’s an “anything-goes” moment that we’re living for. One of the extremes we’re loving most right now is the Bigger Is Better trend we’re seeing in optical and sunglass frames. A few of our designers are dipping their toes in the oversized arena, but the title of reigning Queen of the trend, in our minds? None other than frame-ophile Victoria Beckham.

Out of all the dramatic frames we have at HOLLY Eyewear, one special pair has become something of a mascot for us. If you’ve been in, there’s no doubt you’ve seen them featured in our glass case. You might have even tried them on yourself just to see what special effect they might have on you.

KREWE is the independent designer we’ve come to rely on for hosting a creative eyewear party, whether for optical or sunglass frames! The 6-year old New Orleans-based eyewear company has given us plenty of reasons for that! Founded by New Orleans native, Stirling Barrett, when he was just 23 years old, the company’s vision is to be an independently owned, independently-minded source of creative collaboration. And that vision continues to grow and surprise us every season.

Let’s face it – the future for our Raptors is so bright they gotta wear shades! With the Raps in full NBA Finals mode, you know we’re over here thinking about what eyewear would best set off our Starting Lineup’s sartorial style for all the interviews, conferences, and papzz they’re going to be dealing with when they emerge from Finals as the new NBA Champions. To our favourite starting five and the whole Raptors team, we at HOLLY Eyewear will be in the stands and glued to our TVs rooting for you! Bring it home, boys!

It’s been 13 years since Thierry Lasry introduced his first collection of avant-garde eyewear - but the collection constantly surprises and delights us with its innovation and flair. Though his eponymous line has been adorning the faces of the social Elite for over a decade, it’s only been in the past few years that the Thierry Lasry brand has truly skyrocketed, largely because fashion trends have taken a while to catch up to Lasry’s unwavering dedication to his design muse: the ‘80s.

This year, the NYC Eyewear Expo was bigger and better than ever. Between the gorgeous new looks, the incredible booths, and the very glamorous chauffeured cars (thank you Kering!), Holly set off for five intense days of meeting, greeting, and scouting the very best designer eyewear out there.